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Wednesday
May172006

Life in One Day

I often get asked what I do for a living and it can get confusing because there are many persons involved at different levels producing what becomes the final product. That product can be seen by the entire world, but is sometimes only viewed by a room full of people.
There are many aspects of media design of which I do or have done. This includes:

Web Design: graphic layouts, navigation schemes, wire-frames, templates from original design, coding including(x)HTML, CSS, JavaScript and Flash. Installation of Perl/CGI applications (forums, small publishing systems like Movable Type) ecommerce solutions and other server-side, end-user tools is not uncommon.

Graphic Design: concept and creation of logos, taglines, layouts, typography, graphic application of brands and branding, posters and brochures.

Video Production/Editing: original filming, capture and editing of video, audio editing for video and promotional-type presentations (i.e. meeting introductions/kick-off's and company promotion).

Photography:
Photo shoots, products/portfolios, landscapes and events. Photos prepped for web, print and fine art photography including color correction, sharpness and saturation, cropping and desired effects beyond the original photo.

Promotion/Events:
This can often include all of the above when working on a presentation for an event and also includes checking final presentation on monitors and large screens, audio volume, seating/presentation arrangements for photos, lighting and more.

Training:
This comes in the form of training end-users on software, website use, feedback on mock-ups, tutorials and "how-to" sessions.

Finally, there's one other aspect which I'll discuss another time, and that is the "business" of design. This includes client-relations, communications, negotiations, contracts and learning how to listen.

Now that you know what I do, what do you do and more importantly, why?

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